基于政府视角的天津市地理标志农产品品牌建设研究

Journal of Tianjin Agricultural University ›› 2016, Vol. 23 ›› Issue (4): 58-64.

• Economy and Management • Previous Articles Next Articles

Study on the Brand Construction of Agricultural Product of Geographical Indication in Tianjin Based on the Perspective of Government

LI Hui-yan¹, LI Ran-ran², ZHANG Shu-rong¹

1. College of Economics and Management, Tianjin Agricultural University, Tianjin 300384, China;
2. Tianjin Beichen Growing Service Center, Tianjin 300400, China

Received:2016-03-16 Online:2016-12-20 Published:2019-10-14

Abstract

Abstract: In recent years, agricultural products of geographical indication of Tianjin develop faster, and widely distribute in the suburban counties. They are numerous in variety and their scale advantage is obvious. But at the same time, market awareness and market reputation degrees of most geographical indications are low, enterprise brand influence is little, and application of agro-product geographical indications is inadequate. Relevant government departments should plan brand development strategy of agricultural products of geographical indication well, formulate the brand fostering policy of geographical indications, establish and improve the quality standards safeguard mechanism and legal protection mechanism, establish integrated marketing system, vigorously develop the business platform, and construct public service platform for agricultural products of geographical indication.

Key words: Tianjin, agricultural products of geographical indication, brand construction

CLC Number:

F320.1

LI Hui-yan, LI Ran-ran, ZHANG Shu-rong. Study on the Brand Construction of Agricultural Product of Geographical Indication in Tianjin Based on the Perspective of Government[J]. Journal of Tianjin Agricultural University, 2016, 23(4): 58-64.

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Study on the Brand Construction of Agricultural Product of Geographical Indication in Tianjin Based on the Perspective of Government

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