关键词: 种子市场营销学, 教学改革, 实践教学, 天津农学院

Abstract: Tianjin Agricultural University actively explored the reform of Seed Marketing course in the teaching content, teaching methods and assessment methods. At present, this course still faces some problems, such as the teaching cases is insufficient, interactive teaching enthusiasm of some students is not high, the thinking ability of students is not good, assessment methods need to be further refined. In order to further deepen teaching reform of the Seed Marketing, the teaching environment must be optimized, the practice teaching must be strengthened and teachers' knowledge level and teaching level must be improved.

Key words: Seed Marketing, teaching reform, practice teaching, Tianjin Agricultural University