Abstract: With the rapid development of informatization,logistics informatization in universities has become an inevitable trend of logistics development. New media represented by WeChat public platform has become an important path for the construction of logistics informatization in universities. The logistics service system of universities based on the WeChat public platform can effectively improve the quality and efficiency of logistics services. This article elaborates on the use of WeChat public platform to build an information-based logistics service platform and analyzes the informatization policy background, the needs of the times, as well as the technical advantages, platform construction, operation and management. In view of the achievements made by the univeristy logistics in recent years in improving the logistics influence, initially building a service platform, and establishing a daily management mechanism of the platform through the construction of WeChat official account, the office explores effective ways to realize the logistics informatization construction, so as to provide reference for the informationization construction of logistics in universities.

Key words: WeChat public platform, university logistics, informatization