Abstract: Rural evitalization needs talent revitalization, and the agricultural management talents play an important role in the allocation of agricultural and rural resources. However, the agricultural management talents cultivated in colleges and universities are not necessarily willing to engage in agriculture-related work. This article takes the students of agricultural management school of Tianjin Agricultural University as the survey object, obtains data through questionnaire survey, uses regression model and description analysis, and empirically analyzes the willingness and influencing factors of agricultural management personnel engaged in agriculture-related work. Studies have shown that the nature of household registration, attitudes towards the majors studied, the degree of conformity of the profession with social needs（level of adaptation）, availability of value, policy attraction, and material security have a bearing on the willingness of agricultural management personnel to engage in agricultural work. Therefore, we must increase professional knowledge development and practice, strengthen policy guidance, give full play to the values of agricultural management professionals, and promote the realization of the strategy of rural rejuvenation.

Key words: rural revitalization, agricultural management talents, regression analysis, descriptive analysis