Abstract: In the new media environment, mobile phone culture has an important impact on college students. The use of mobile phones has advantages and disadvantages in the process of teaching and learning. How to use the mobile phone reasonably and efficiently to reform the educational model, especially the reform of the ideological and political education mode, is an important task that needs to be solved urgently in the current higher education. The paper probed into the motivation of college students to use mobile phones and the phenomenon of mobile phone dependence by using the investigation method. The negative and positive effects of mobile phones on college students' ideological and political education were analyzed. The innovation model of Ideological and political education with mobile phone such as "online" and "offline" education as well as mobile internet communication platform was put forward.

Key words: mobile culture, ideological and political education of college students, innovation model