Abstract: University teachers are the concrete executors who cultivate socialist constructors and successors. The construction of teachers’ morality concerns the development of our higher education, the construction of moral education system in higher education institution and ideological purity. This article analyses the importance of teachers' morality construction in colleges and universities, and discusses the basic connotation of university teachers' morality construction in the new period. What's more, this article proposes a framework of long-run mechanism of teachers’ morality construction taking teachers’ virtue education as basis, adopting the typical propaganda as the main content, assessing the supervision as an important guarantee and taking regime construction as powerful measure.

Key words: university, teachers’ morality;, construction of teachers’ morality;, long-term mechanism