基于RMCP模型的农教文旅融合产品设计研究——以多兴庄园为例

doi:10.19640/j.cnki.jtau.2024.03.016

Journal of Tianjin Agricultural University ›› 2024, Vol. 31 ›› Issue (3): 92-97.doi: 10.19640/j.cnki.jtau.2024.03.016

• Researches and Scientific Notes • Previous Articles Next Articles

Research on integrated product system of agriculture-education-culture-tourism based on RMCP model ——A case study of Duoxing Hacienda

Dong Xia¹, Li Jin¹, Liu Jinfu², Xu Hong³, Shi Jialin^{1,Corresponding Author}

1. Tianjin Academy of Agricultural Sciences, Tianjin 300112, China;
2. College of Food Science and Bioengineering, Tianjin Agricultural University, Tianjin 300392, China;
3. College of Tourism and Service Management, Nankai University, Tianjin 300100, China

Received:2022-02-07 Online:2024-06-30 Published:2024-07-15

Abstract

Abstract: With the transformation of the main social contradictions, the supply-demand relationship of leisure agriculture market presents a trend of transformation from “quantity shortage type” to “quality shortage type”. How to improve quality and efficiency, transformation and upgrading has become the key problem of leisure agriculture development. This paper combines the concept of integrated development of agriculture-education-culture-tourism with the upgrading of leisure agriculture industry, and uses the RMCP model to carry out empirical research and analysis on Tianjin Duoxing Hacienda from four aspects of natural resources, tourist source market, main customer groups and leisure agricultural products. Finally, the design of products and activity system integrating agriculture-education-culture-tourism will be realized in order to provide theoretical support and practice reference for the high-quality development of leisure agriculture industry in Tianjin in the new era.

Key words: RMCP model, agriculture-education-culture-tourism, product system, leisure agriculture

CLC Number:

F324
F592.6

Dong Xia, Li Jin, Liu Jinfu, Xu Hong, Shi Jialin. Research on integrated product system of agriculture-education-culture-tourism based on RMCP model ——A case study of Duoxing Hacienda[J]. Journal of Tianjin Agricultural University, 2024, 31(3): 92-97.

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Research on integrated product system of agriculture-education-culture-tourism based on RMCP model ——A case study of Duoxing Hacienda

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