Abstract: Chinese excellent traditional culture plays an active role in shaping national spirit, cultivating patriotism, constructing theoretical sources and promoting personal moral quality. In the process of creative transformation and innovative development of traditional culture, we should pay attention to the characteristics of the times, the guiding role of reality and the mode of transformation of traditional culture. We should not only stick to the standpoint of Chinese culture, but also reform, supplement, expand and perfect the connotation and outdated forms of expression of traditional culture in accordance with the characteristics and requirements of the development of the times, so as to enhance its influence and appeal.

Key words: Chinese excellent traditional culture, creative transformation, innovative development