Abstract: In the context of Tianjin’s pursuit of green and low-carbon development, college students, as the primary force driving societal advancement and national construction, are encouraged to actively participate in eco-friendly initiatives. This research employs questionnaire surveys and quantitative analysis method to investigate the impact of various factors on the adoption of green lifestyles and their frequency among college students from a lifestyle perspective. The results show that intrinsic factors such as consumption habits, low-carbon cognition, and environmental awareness have a positive impact on college students’ green behavior. External environmental factors, such as the difficulty of obtaining low-carbon products and services and the price of green products, also have a significant impact on the green behavior of college students. Consequently, to nurture a green mindset among college students and facilitate their substantial contributions towards achieving the “Dual Carbon” goals, it is essential to emphasize both internal and external factors influencing their green lifestyle practices, acknowledge their individualized needs for a sustainable lifestyle, and promote the integration of knowledge and action among college students.

Key words: green lifestyle, college students, green and low carbon, “Dual Carbon” goals;