Abstract: The wholesale market of agricultural products is the main channel for the circulation of agricultural products in China. The application of big data in the field of agricultural products circulation is becoming more and more widespread, which has had an important impact on the wholesale market of agricultural products. The importance of big data to the traditional wholesale market of agricultural products is reflected in promoting the transformation of the wholesale market of agricultural products based on big data platform; stimulating the development of the security system of the wholesale market of agricultural products with digital management as the core; enhancing the market competitiveness of the wholesale market of agricultural products; and promoting the development of diversified trading modes in wholesale market of agricultural products. In view of the problems faced by the wholesale market of agricultural products such as the low degree of informatization, low level of data integration and sharing, lack of the typical model of the integration between new information technology and wholesale market of agricultural products, and constantly increasing network security risk, these measures are proposed to promote the transformation and upgrading of wholesale market of agricultural products such as strengthening the construction of the information system of the wholesale market of agricultural products, building the public information service platform with the wholesale market of agricultural products as the main body, reducing the threshold of the application of big data technology in wholesale market of agricultural products, strengthening the driving role of leading market, and accelerating the implementation of relevant laws and regulations on wholesale market of agricultural products.

Key words: big data, wholesale market of agricultural products, circulation of agricultural products