Abstract: Co-driven by both supply and demand factors in recent years, a variety of new vegetable production and marketing models have emerged as the times require, and have been developed rapidly. However, through the deep analyses on the new production and marketing models of Tianjin vegetable, it was found that each model had particular dilemma and restricting factors in growth and development progress. Based on these facts, and combined with Tianjin’s actual situation, some policy suggestions were put forward to promote the healthy and sustainable development of the new format of production and marketing of vegetables.

Key words: vegetable, production and marketing model, docking between farmers and restaurants, direct supply, affiliate distribution