Abstract: The agricultural products of geographical indications can not only increase the income of farmers continuously, and also change the resource and area advantages into the brand and market competition advantages, and it is conducive to the sustainable development of agriculture and the promotion of international competition abilities. Due to the characteristics of public products of agricultural products of geographical indications and the information asymmetry characteristics of the market, the government needs to establish the appropriate mechanisms to strengthen the supervision. Based on the overall development situation of China agricultural products concerning about geographical indications, the realistic predicament is analyzed, and the relevant policies and proposals are offered in this paper in order to promote the related mechanism construction about the protection and the development.

Key words: agricultural product, geographical indication, protection and development