Abstract: The prevalence of the COVID-19 has brought an impact on all aspects of agricultural product sales in China to varying degrees, and many fresh food e-commerce enterprises have suffered serious impacts during the epidemic. On the other hand, the epidemic has also allowed more consumers to have access to online sales of agricultural products, expanding the user base of fresh food e-commerce. In the post-epidemic era, and the development of the fresh food e-commerce industry faces both challenges and opportunities. This article summarizes the basic situation of China’s fresh food e-commerce industry in recent years, and analyzes the problems of the fresh food e-commerce industry in the post epidemic era from multiple perspectives based on the SWOT model. Finally, relevant suggestions are proposed for the future development path of the fresh food e-commerce industry.

Key words: post-epidemic era, fresh food e-commerce, SWOT analysis