关键词: 农产品流通, 高质量发展, 津农精品, 天津

Abstract: Establishing a high-quality agricultural products circulation system serves as a crucial pillar for implementing the rural revitalization strategy, accelerating agricultural and rural modernization, and promoting integrated urban-rural development. Tianjin has established an agricultural products circulation system that supports rural revitalization and regional coordinated development; however, it faces challenges including weak organizational capacity among circulation entities that results in limited driving capacity; lagging circulation infrastructure development with prominent shortcomings in cold chain logistics; insufficient expansion of distribution channels and inadequate extension of industrial chains; and an underdeveloped brand promotion system that restricts premium pricing capabilities. These countermeasures should be taken to promote high-quality development of agricultural products circulation in Tianjin including fostering and strengthening distribution entities to enhance their scale and organizational efficiency; improving circulation infrastructure to address cold chain logistics deficiencies; innovating circulation modes to improve the coordination efficiency between production and sales; and strengthening brand building and standardized production to boost competitiveness.

Key words: agricultural products circulation, high-quality development, the Best Agricultural Products of Tianjin, Tianjin